Corporate Identity is a visual representation of an organization, including its logo, business stationary design, fonts and colors, as well as its philosophy. Acting in accordance with the above term, SEDNet logo, color appliance along with the website appearance are all formulated methodically.

SEDNet logo has a very simple yet, a concise icon that is in synchronization with what the company stands for. The arrows intersection is to depict the objective of the company that it's various people, with different skill and from diverse background that buy or sell services and/or products via the website. It portrays the set of connections or network hence, the organization name itself, Social Entertainment and Development Network.

Furthermore, the arrow-stretching illustration is to induce that there are unlimited opportunities in SEDNet as you can buy, sell or do business with SEDNet in either promotion or supply of product and services, and many more premeditated ideas to be issued when the whole project firm up.

Similarly, the color appliance isn't without a purpose. SEDNet, as being one of the primary e-commerce provider in the country and as well, since the organization give due attention to local produced items to promote Ethiopian expertise to international market, it is important for the organization to at least acquire an essence of Ethiopian culture. In doing so, we found the color Green a very sentimental one as even our flag comprise to represent prosperity and where our victorious athletes be dressed in and hence, they're proudly referred to 'The Green Flood'.

Observably, the guy on the banner is flying or surfing which he has come upon many things, demonstrating that working with SEDNet offers unlimited opportunities. And the items' images that are passing by the 'flying guy' is taken by a photographer as well as the designer came up with the concept and design.

We give a substantial consideration to know the identity of the environment we are serving for and also takes into consideration, in what kind of figure we should appeal to better comply with the society's need. It's for this wise reason that in everything we evolve, we make certain it's meaningful and comprehendible by our society, whom we are so keen to serve.

SEDNet Ltd

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